Mobile partnership Astralis with Futureplay.

16 June 2016

Astralis team again showed its innovative spirit. Danish roster popular CSGO-team unveiled an intriguing partnership with the developer of mobile games and Futureplay its new brand "Build Away!". Whatever happens in the future with this game, the fact that this cooperation once again underlines the innovative character of the new model CSGO-team.

Smartphones and tablets are very common in Western countries over the world. According to rough estimates, 7 out of 10 people have these devices. But experts point out more exact figures: 207 million people in the US and more than 2 billion people around the world are the owners of smartphones. Marketers reproduce the logic understandable to all thoughtful people: smartphone - the most important means for the promotion of the product on the market.

Smartphones - the most common viewing screen in our lives. It is also an ideal "second screen" for marketing and show business with live broadcasts or streaming esports games. The main screen is increasingly growing number of gamers who are using mobile devices for playing games. Popularity Clash Royale and Vainglory confirms these assumptions.

fans involvement in the life of the team and their loyalty - the decisive moment for the success of any eSports team of top level as an organization with their budgets. And in this perspective, cooperation leading Counter-Strike team: Global Offensive developer of mobile games gives her one, but a very significant advantage - communication with the fans in an accessible way at the lowest cost.

"One, but very significant advantage - communication with the fans in an accessible way at the lowest cost"

Modern eSports team and decide to put their financial and broader business goals on a par with gaming. Issues of cooperation with large donors - not less important than winning the large major. The growing base of fans of any team puts the task in front of her all the more in-depth and extensive interaction with the audience, which ultimately gives it a profit from sales of merchandising products and in-game items.

Therefore, experts with the hope embraced a new partnership Astralis club.

Yuri Donchenko