Marketing results of the ELEAGUE Season 1.
03 August 2016
The number of spectators ELEAGUE first season only one platform on TBS channel of 19 million people. Also, the channel attracted 3.4 million new viewers during the live broadcasts of matches played Counter-Strike Battle: Global Offensive. These data provided the organizers of the tournament, which has become a legend, - Turner Sports and the agency WME | IMG. Also in his address to the media and fans CSGO resources they have given figures for other media platforms and resources.
ELEAGUE - professional eSports organization formed by Turner and WME | IMG. In the first season, won by the team from Poland Virtus.Pro, which is in the Grand Finale tournament Fnatic defeated with a score of 2: 0 (de_cobblestone 16:10, de_mirage 16:8).
Throughout the first season, which lasted from January 2016 to July 30, on all platforms of the organizers it was made 897 million minutes of video broadcasts (including TBS and Twitch). ELEAGUE also attracted more than 3.4 million new viewers TBS television wave during the 10-week displays in Friday's prime time. The share of the leading categories of spectators - men from 18 to 34 years old - has grown to 97% of the total cumulative audience and 51% - the percentage of men 18-49 years old, when compared to the corresponding periods in the previous months broadcasts ether.
Fnatic player olofmeister vs. Natus Vincere (de_Cobblestone)
On strimingovoy site Twitch had over 25 million views of the living ether space battles. And the Grand Final of the first season of the tournament between Fnatic and Virtus.Pro simultaneously watched by more than 168,000 people.
The total aggregate number of tournament spectators on TBS channel was approximately 19 million people.
At that time, the audience of the tournament groups on social networks Twitter and Facebook gave approximately 60 million responses and 5 million video views in these networks.
The winner of the first season ELEAGUE Virtus.Pro team (Poland) won the $ 400,000 dollars, the silver medalist - Fnatic (Sweden) - $ 140,000 dollars. Natus Vincere (Ukraine) took the 4th place with $ 60,000 dollars in prize money. ELEAGUE second season is planned in October 2016.