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USM Holding bought a 90% stake and CSGOLounge Dota2Lounge

17 August, 2016 / id: 1729

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Leader of eSports in the CIS, holding "ESforce Holding", formerly known as "Virtus.pro Group", has acquired 90% stake in the company "Lounge Sp.z.o.o.", which owns the site "CSGO Lounge". New owner of the resource, providing betting game items for the matches "CS: GO", informs "The Esports Observer", referring to the transaction documents.

Earlier, "CSGO Lounge" announced new terms of use, which provide for the prohibition of using the citizens of the countries where betting on e-sports are banned.

"ESforce Holding" a large Russian company, which estimated "The Esports Observer" controls 80% of the CIS audience in eSports. Holding owned share of assets and the total media rights Ukrainian eSports organization "Natus Vincere", Russian eSports organization "Virtus.pro", Russian-language studio commenting and analysts "RuHub", online store products eSports "Fragstore", and a number of subsidiary resources total audience of 40 million unique visitors a year.


In October 2015, the owner of the "USM Holdings", whose subsidiary is the "ESforce Holding" ( "Virtus.pro Group"), the Russian billionaire Alisher Usmanov said he was willing to invest in their holding of more than $ 100,000,000. According to analysts, the turnover of the eSports organization in 2017 will be about $ 40 million, compared with a turnover in 2015 - $ 3,000,000, is a huge number.

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