Yahoo Esports and ESL reached an agreement on cooperation

30 August 2016

The largest European company eSports Electronic Sports League (ESL), and Yahoo! Sports unite their efforts in covering eSports. Officials from both companies announced a 2-year contract on joint activity.

So far, ESL has the largest streamer on Twitch with the highest audience share among e-sports companies. Moreover, ESL - generally the largest company in the world in the segment of eSports industry. Founded in 1997 ESL is also the oldest company in this kind of activity. Its founder is Ralf Reichert and the headquarters is based in Cologne, Germany.

ESL holds the largest eSports tournaments such as the Intel Extreme Masters (IEM), ESL One, ESL Pro Series, World Championship Series for StarCraft II, and many others. Every day this League holds over 10,000 matches between professional and amateur clubs. He has more than 3 million users registered on its official website, and 800 thousand teams eSports worldwide. In terms of scope of activities includes the following types of e-sports as Counter-Strike: Global Offensive, StarCraft II, League of Legends, World of Tanks, and others.

Yahoo! Sports as a sports division of the corporation Yahoo Inc. It was launched in 1997. And only eSports direction was opened in March this year. As vice president of Yahoo Video and Yahoo Esports Zachary John: "Our team is very encouraged by the partnership contract terms with the ESL, which will give greater coverage as a major esports events and bring new competition format in the coverage and content in communication with fans and advertisers. "

"Yahoo Esports focuses on thorough coverage of major tournaments ESL"

In particular, advertisers will be offered "a new comprehensive sponsorship conditions" for brands and investments. Companies that are interested in branding and sponsorship investments, offer "the best quality broadcast to a wide audience" (Nick Adam, ESL's senior vice president of sales).

For ESL agreement with Yahoo! is not exclusive. Moreover, the proportion of ESL-streaming channels Twitch currently the largest.

Yuri Donchenko