Activision Blizzard is looking to the future and expects revenues from broadcasts on TV like in the NHL.
16 February 2016
As a leading developer of video games in the world of Activision Blizzard eSports looking into the future, they see billions of dollars in annual revenue, comparable to the national leagues NFL traditional sports, NHL and NBA. This was stated by CEO of the company of Bobby Kotick.
"ESports features are NFL, NBA or NHL".
Speaking with investors following the publication of the annual report on the financial activities of the officials of the company Activision Blizzard have stated their vision of the scale of ambition of eSports division. Bobby Kotick revealed clearly in the figures the company's development over the past year:
- 14 billion matches have been played in the games developed by Activision Blizzard;
- 1.5 billion hours of viewing fans and viewers in these matches.
On the other hand, Bobby opened his cards, showing that in the NFL (National Football League, Eng. National Football League American football in the United States) in the 2014/15 season's been 7 billion hours of viewing.
"Those TV matches football gave about 7 billion dollars in revenue for the broadcast rights of the NFL and has $ 4 billion of other income from other sources, including sponsorship, merchandising and ticket sales.
When we think about our franchise, we see our commitment and obligation to our fans and partners and opportunities in the light of these sports leagues such as the NFL, NBA or NHL "
Right now, he goes on to say Bobby Kotick, esports activities income generated by Activision Blizzard "insignificant" compared to the balance sheet assets of the company, but the investment is too small. Kotick describes it as "really less than a couple of pence earnings per share of the company." And this is the most active area - ticket sales. Looking ahead, he noted that the level of investment will grow and with it the income.
"When we look at ESPN (Entertainment and Sports Programming Network, a network of US cable sports television channels) with 80 million subscribers, we see opportunities. They have, if we take roughly 5 billion in operating profit, 4 billion of revenue from charges for the right to broadcast . as for us - 80 million of our own players. "
Activision Blizzard, Inc. - A leading US developer and publisher of video games. The company's founder - Bobby Kotick in 2007. The list includes giant games: Call of Duty, Quake, Doom 3, World of Warcraft, Warcraft 3, and many others. Net income for 2015 amounted to more than 4.2 billion dollars.